With new offices, refreshed identity, new website, and new values, everything was evolving for Denmark's largest IT company. So I created this video—handling editing, sound, and motion graphics—as a way to tell our story in new ways. It was an intense but rewarding year, and I’m proud to have shaped how the new identity was shared.

As part of Netcompany’s rebrand, I set out to give face, meaning, and identity to its four core platforms: PULSE, AMPLIO, AMI, and EASLEY AI. Each platform has its own purpose and language: from real-time data orchestration, to process automation, to citizen-centric services, to AI-driven systems. I became obsessed with distilling their essence into symbols and narratives that feel cohesive yet distinct.
One of my favorite productions. This was a team effort, gathering a mix of archives, old articles, files, and physical material and bringing it all together in a video. Preparation took about a month, followed by two weeks of production. I pitched the idea to use "Here's to" as a on-going hook for the story. I combined storytelling with motion and sound design to highlight the company’s journey since 2000 while celebrating its future.
"Feniks AI" by Netcompany helps companies save money and resources when modernizing old IT systems — but how do you show that? I imagined what it would look like if an end-customer tried to save all that time and money themselves: pure frustration.
This project was both a creative and technical experiment — lighter in tone than usual, and my first time blending AI-generated visuals with motion design. It marked a milestone for me, proving I can adapt my craft and push creative boundaries.